Chimney technology meets lifestyle: In addition to classic expertise, family business Ensch offers customised stoves and outdoor kitchens.
Chimney technology might not sound like an aspect of lifestyle at first. However, the family business Ensch, located in Reisdorf, interprets this field in a versatile and, at times, very stylish manner. In addition to its traditional range of services, the company, which was founded in 2013, began specializing in the construction of customized stoves since 2020. Since then, it has also made a name for itself nationwide by offering bespoke outdoor kitchens in a remarkably short period of time.
Outdoor kitchens: On demand in ‘indoor country’
At first glance, it may seem surprising that outdoor kitchens, which are incredibly popular in the USA, have become one of the top sellers in Ensch’s range. After all, Luxembourg isn’t exactly known for its sunny climate; long winters tend to make the Grand Duchy more of an “indoor country”. Despite this, the locals have embrace the idea of cooking and barbecuing outdoors, as founder and Managing Director Marco Ensch confirms:
“Our outdoor kitchens are so popular because we design them to meet individual customer requirements, considering local weather conditions. We usually install them in covered areas or conservatories. This allows for a North American-style cooking experience even on windy or rainy days, and we offer this exclusively in Luxembourg.”
Embracing new ideas: a gradually expanded range
That North America experience can also be enjoyed in Ensch’s Reisdorf showroom, where outdoor kitchens are displayed alongside a wide variety of matching barbecues. USA enthusiast Marco Ensch shares his passion with both current and potential customers: “I’ve been travelling to North America regularly for years, and at some point, I had the idea to bring the outdoor cooking culture to Luxembourg. It quickly took off, and the kitchens and barbecues have since become a key pillar of our business, alongside customised and pellet stoves. Of course, traditional chimney technology remains the solid foundation of our entire product range.”
A Growing Customer Base: Expanding Through Quality and Service
This comprehensive range of products and services is well received by a steadily growing customer base. As Marco Ensch explains: “Our database currently includes more than 3,000 customers, a result of our consistent expansion in offerings. We initially started with pellet and wood-burning stoves in 2020, and in 2023, we added outdoor kitchens and barbecues. Beyond providing quality products, we prioritize exceptional service. To ensure we offer the best possible support, our team regularly undergoes training, enabling us to deeply understand our products.”
Made in Luxembourg: style and quality at the core
Working closely with his brother, son, and wife, Marco Ensch ensures a holistic approach to quality is maintained across the country: “We serve customers throughout Luxembourg, and that extends to our entire product range. For example, homeowners from the south and west of the country have relied on our expertise in fireplace construction and annual chimney cleaning since the company was founded. Meanwhile, our ovens, outdoor kitchens and barbecues are found all over the country.”
With this in mind, it was only natural for Ensch to label its products and services with the prestigious “Made in Luxembourg” tag. “We identify strongly as a Luxembourg-based company, with nearly all of our customers being local. Since the start, we’ve adapted our range to meet the specific demands of the market. People here are open to innovative ideas, have an eye for style, and value quality and a personal touch. This aligns perfectly with our company’s mission.”
